The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Event Listing: SAM Tools Day, 12th May 2015, New York

ITAM_TOOLSDAY_NY_MAYFollowing the unfortunate timing of Juno, the storm that hit New York in January we are pleased to announce that we have rescheduled our SAM Tools Day to 12th May 2015.

In a nutshell: If you’re actively searching for a new SAM solution or contemplating changing your current tool in the near future, then this event is one not to miss. See leading vendors all in one place and network with your peers.


Are your ITAM tools keeping pace with technological change, licensing complexity, audit requests and increasing pressure for financial transparency?

In May 2015, The ITAM Review will be hosting a range of ITAM focused events, including this ITAM Tools Showcase and Networking Event – offering organisations the opportunity to hear directly from leading SAM and ITAM tool providers about their tools and experiences in the market.

We’ll start the day with ITAM Review analysts highlighting what is happening in the ever evolving SAM tool market, the must have tool trends you need on your tool shopping list and finally our experience and best practice in successfully implementing your chosen SAM tool.

This is a unique opportunity to get up to speed on the latest developments in ITAM tools innovation, raise queries with software tool vendors directly and connect with industry peers.




Baruch College, New York, NY 10010

Baruch College, New York, NY 10010

Rank, Compare and Evaluate the Top Tools

If you’re actively searching for a new ITAM solution or contemplating changing your current tool in the near future, then this event is one not to miss.

Taking place at the Baruch College, New York, this event will enable you to make an informed decision when choosing your ITAM tool provider. With presentations delivered by leading ITAM technology vendors, each directly explaining their tool functionality, key differentiators, customer success stories and service; you’ll be provided with an exclusive opportunity to rank, compare and evaluate some of the top tools on the market.

Free* to attend to all end user organisations, no other in-person event in the ITAM space offers organisations the opportunity to learn about and compare tool providers in one place.

Who: The ITAM Review

What: SAM Tools Day

When: 9.30am – 4.30pm Tuesday 12th May 2015

Where: Baruch College, New York

Cost: Free*


Images From November 2014, London

Who Should Attend?

The event provides essential ITAM tools information to all senior IT decision makers, as well as those with an active interest in new SAM and ITAM technology within a variety of roles:

  • CIO’s
  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals


*Free to attend, however cancellations charges apply.

New York SAM Tools Day Agenda



Speakers & Sessions


 Christof Beaupoil, President, Aspera Technologies Inc

Christof Beaupoil, President, Aspera Technologies Inc

Co-founder of Aspera, Christof Beaupoil has over 13 years’ experience in software asset management for large organizations. He studied mechanical engineering and information technology at RWTH Aachen, one of the most prestigious universities in Germany, and is a certified ITIL Foundation and Licensing Specialist.As the leader of projects and consulting, Christof has extensive knowledge about risk management, process design, project management, international/enterprise-wide roll-outs, and training. He has successfully led numerous projects for international corporations in the healthcare, chemical, telecommunications, manufacturing, automotive, insurance, banking, and financial industries.Today, Christof is the President of Aspera Technologies Inc. in the USA and lives in Massachusetts.
Sally Snow

 Sally Snow, SE Manager, Flexera Software

Sally Snow, SE Manager, Solutions Engineering for Flexera Software

Sally focuses on Flexera’s Software License Optimisation solutions, working with customers to understand the business challenges associated with software and hardware asset management.  Sally assists organisations with successfully implementing processes and solutions to solve business problems.  Sally has over 14 years of experience working with companies to optimise their software license spend and reduce ongoing costs associated with asset management.  Sally holds certifications in SAM from IAITAM and Microsoft.

Brett Husselbaugh, President, eTelligent Solutions

Brett Husselbaugh, President, eTelligent Solutions

Brett has architected ITAM/SAM solutions for more than 50 small and large businesses – including Fortune 500.  He started eTelligent Solutions Inc. (ESI) in 2001, has provided recognized thought-leadership in the ITAM/SAM space, and has built with one of the most fully-realized ITAM platforms in the industry. He sold ESI into the SHI International family of companies last year. With the SHI/Polaris team, he continues to enhance the platform while providing expert guidance and Technology Asset Optimization services for effective and efficient ITAM/SAM implementations.

Brett holds degrees in Electrical Engineering from Maryland (BSC) and Texas (MSC).



Wolf Kristen, Managing Director of

Wolf Kristen, Managing Director of

After studying business administration in Germany and intense years’ of experience in IT, consulting and Software Asset Management, Wolf entirely focused on SAM and founded in 1996. As one of the first contractors he provided Microsoft and Autodesk with technical and commercial expertise for SAM content and exams. Today he advises enterprises and government agencies around the world. Wolf is a certified KPMG SAM consultant and Managing Director of USA and Europe.’s SAM solution is KPMG certified, Microsoft awarded SAM – crafted in Germany.

peter turpin
Peter Turpin, Vice President, Snow Software

Peter Turpin, Vice President, Snow Software

Peter Turpin is the head of Snow Software in United States. He was part of founding members within Snow. Peter has been instrumental in creating an extremely strong market share in Europe by establishing Snow and gaining the market lead position in the UK market. Peter has significant experience with both UK, US and Global organizations facing the cruel challenges of compliance, audits and complexity in licensing. Peter’s specialty is to lead, inspire and engineer the market both from a solution perspective as well as from the process side to achieve cost saving and “compliance handling”.

Peter is a true IT professional with over 20 years in the IT industry, including sales,consultancy, project management and business development. Peter brings a wide range of practical knowledge and experience that is developed from the ability to think outside of the box and to execute with absolute precision.



Ron Kirkland, Sales Engineer, LANDesk


Ron Kirkland is the LANDESK Sales Engineer supporting the Northeast with 16+ years of combined Enterprise Systems & Security Management, Software Asset Management, ITAM and ITIL experience. Ron works with LANDESK customers helping them Manage, Support and Secure Enterprise IT Assets & Users with the comprehensive LANDESK user oriented IT Suites.

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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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