The ITAM Review

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SAM Tools are useless without people and processes!


Wrong tool, right idea

It’s a fact. Tools are useless without people, just like a hammer is a pointless instrument without someone actually using it, and a chainsaw is extremely dangerous when in the hands of someone who doesn’t understand how to use it. SAM tools need skilled people and processes to make it effective and an asset to any organisation.

Have you picked a SAM tool yet?

Process Integration

With current ITAM processes in place

It’s great if you already have SAM processes in place, but a complete overhaul may be required to effectively incorporate your new tool into the business. An organisation will need to integrate its SAM tool of choice into its existing ITAM processes, such as;

This project may not take long, and may only require a slight tweak of the existing processes. If an organisation has all of the above processes in place, then it is likely they have used some form of SAM tool before, and are quite high up on the ! Still, if you have these processes in place without a tool, simply spend some time to incorporate your selected tool into these processes, and make sure you communicate any changes with your key stakeholders and when approved and enforced, end-users.

Without ITAM processes in place

It could be argued that not having existing SAM, ITAM or Procurement processes in place makes the integration of a new SAM tool easier as you can build the processes around the tool. However, it is a lot more work should an organisation not already have any processes in place. SAM/ITAM processes need to be created around the SAM tool during the implementation process. It is of vital importance that any and all IT- or asset-related processes consider and mention the SAM tool to ensure you are optimising it’s usage and to help with your ITAM maturity level.

User integration

Your tool could be considered useless if your users don’t know how to use it. Education and communication is an important factor at this stage. Providing either internal or external education on the tool will be required to ensure that users know all about the tools features and capabilities.

Tool Vendor or MSP support

When negotiating your agreement with the tool vendor or managed service provider, make sure you factor in on-site training days for your users. That way they get a 1:1 day with someone who (should) know the tool inside out, who should be able to show you all of its features and capabilities first hand. This will also give you the chance to ask them about any issues you may be having, or have previously experienced when implementing a SAM tool. Also remember that if you purchase support and maintenance, the vendor will be able to offer you advice and support throughout the length of the agreement. This is worth having, as at some point you will likely need help! Some tool vendor’s support is questionable, so if you are still having issues then you can network on LinkedIn with others that use the same tool.

Internal Communication and Education within the organisation

Organisations need to communicate with their users the fact that they have a new SAM tool in place. The business is now in a position to optimise their software licenses, monitor usage and have better control over their software assets, and that’s a fact that all users within the organisation need to be aware of. This will help with future internal software reviews (audits) and also help users understand how the SAM/IT Team know what software they use and what their usage stats are. As mentioned previously, communication is also required for any changes in processes that are as a result of the implementation of a SAM tool.

Hand-in-hand with communication is education. Users that will be using the SAM tool need to be educated to a high standard so they can utilise the tools capabilities and know its features inside out. Vendors provide training courses for their solutions, but you can also provide internal training. Speaking from experience, what works well are ‘Tool Workshops’ where the most experienced and knowledgeable tool users hosts a number of video sessions with users. An expansion of this is to record ‘How To’ videos for all users and put it on the intranet. This will help combat the SAM or IT Manager spending a lot of their time answering questions on the tools features.


Not using your SAM tool can result in some pretty serious consequences. Apart from being a waste of money, you could be threatening your compliance position and overall mismanagement of software. Miss-management can result in bad data and subsequent miss-management of software licenses; this in turn can affect compliancy. If an organisation is not managing their tool properly, and the tool is part of the ITAM/SAM/Procurement processes then licenses may go missing, be allocated to the wrong user/computer/server/cost centre, or even worse not entered correctly into the tool. The auditors are unlikely to give an organisation any leeway just for having a tool in place!

Another issue with miss-management is the fact that the tool could report incorrect data. If the organisation hasn’t configured the tool properly it may not report back accurate data, which again makes it pretty useless. Having regular health checks or consultations with your SAM tool vendor may be worthwhile to ensure that everything is technically sound. If you have the internal resources to check, then brilliant, just make sure the user in question knows exactly what they are doing!

Finally, the SAM tool is a powerful thing, with a lot of sensitive data recorded in it. Be wary of who has admin rights or even access to the tool, as you don’t want the information to end up in the wrong hands. Have an approval policy in place for access to the tool, and the ability to edit data within it. For example, giving access to an IT Contractor who is only there for 6 months could be dangerous as they could leave the organisation on bad terms and report the tools data and any under-licensed software instances to the likes of the BSA or SIIA. 

Having a tool isn’t the be-all-and-end-all!

Having a tool is great, and realistically you can’t run a successful SAM program without one. However, simply getting the tool isn’t the end of the story. As I’ve mentioned throughout this article it is of critical importance to ensure that the tool is utilised and properly managed. A number of organisations think that by having a SAM tool that they are successfully ‘doing software asset management’ but as we know this simply isn’t the case.

Personally, I’ve heard stories of organisations having the attitude along the lines of ‘we have a tool in place now, we must be compliant’ or ‘we’ve got a tool, auditors will not audit us’. Both are extremely ignorant and potentially expensive attitudes to have! Think of your tool as a living, breathing object. An organisation wouldn’t hire someone simply because they ‘feel they need it’ to avoid auditors. If you’re hired your performance is monitored and the company tries to utilise your skills. The same approach should be taken with a tool.

Manage your tool correctly and you will reap the rewards!

The ITAM Review is hosting a unique ‘Tools Event Day’ in New York on the 12th May 2015 . This is a great opportunity for ITAM Review readers and end-users to come see ITAM Tools in action, and speak to the tool vendors. You can book your place here. It’s free!

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About David Foxen

David Foxen is a Software Asset Management expert and enthusiast. He had a vast experience of successfully implementing SAM, SAM tools and also made huge cost savings. A member of the ISO Standards WG21, David is a massive ITAM geek, so uses any opportunity to talk about the subject to who-ever will listen. He believes that the industry needs to share its knowledge and success stories to help the SAM industry mature and become more effective. Always willing to help, his primary goal is to make a difference to organisations and the SAM industry so everyone will know how epic SAM is!


  1. Steve Bryant says:

    Another on-the-nail article David. I’ve been using the “box of spanners doesn’t fix the car on its own” analogy for years.
    For this reason, I always talk about visualising and realising a solution.

  2. Eduardo says:

    ANY TOOL. Just look at the high number of SAP Platforms wrongly deployed and current SAP utilization

  3. David Foxen says:

    Thanks for the comments Steven and Eduardo.

    Steve – That’s a brilliant way of putting it! I may have to steal that in the future 😉

    Eduardo – Very true. It doesn’t matter what sort of solution that has been implemented, whether it’s in ITAM or elsewhere, it needs the right blend of people and processes to make it work!

  4. Dawn says:

    We are undergoing a second SAM implementation – the first was not vetted properly and does not meet our needs while the second seems more promising but we aren’t being given many options due to cost. This time at least we are being given the ability to pilot the new solution.

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