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What is 3rd Party Support?

Whiteboard Wednesday Episode 24: What is 3rd Party Support?

Welcome to Whiteboard Wednesday, this week, third party support. What is it? And why is it important to IT Asset Management?

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Within any market, you have the customer and then something we’re going to call the OEM (original equipment manufacturer) and I can buy directly from the OEM. Maybe I want to buy a BMW, I can go directly to BMW to buy that car. Bringing straight off the forecourt or I could go to a secondary market player and buy secondhand BMW. We can also do secondary options, secondary market options for support. So I can go and get my car fixed directly at BMW, or I can go around the corner because I might prefer them or it might be cheaper to do that and the same is true of software.  

3rd Party Software Support

I can go to SAP and buy SAP software but there are also secondary market options. So I can actually get support for SAP from another provider, apart from SAP this is called third-party support because we’ve got me the customer, the second is the manufacturer and three is the third party. So it’s called third-party support. 

Why do people do this?

So why do people do this? Typically, it’s because they’re spending an awful lot of money in their annual budget, on support, maintenance and not getting a great deal of value back. There are quite a few providers sprung up around IBM, SAP and Oracle because customers are spending an awful lot of money on support and maintenance and not getting a great deal back. So they explore the third party, and that third party will typically provide better, more responsive support and can be anything up to half the price of dealing with the original equipment manufacturer. There are strengths and weaknesses of using a third party but for Asset Management especially great way of saving money whilst delivering the same asset, the same service to the customer, but less cost. 

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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