Independent events from The ITAM Review.

3-part webinar series: Initializing, optimizing, and elevating ITAM – A guide to making ITAM a success

Sponsored by:

Thursday 4 June 2020

About this event

This webinar series has taken place.


Join The ITAM Review and ServiceNow for a 3-part webinar series. This series will discuss a range of techniques and strategies for making ITAM a success – whatever your current level of maturity. Featuring a combination of good-practice and real-world ITAM experience, this course will help you define and build your path to ITAM success.


Webinar 1: Getting started with ITAM – Thursday May 21 at 8am PDT / 11am EDT / 4pm BST

In this webinar, we look at a 5 step process to getting started with ITAM, covering:
  • Identifying key issues
  • Business improvement areas
  • How to develop recommendations
  • Constructing a business case
  • Communicating internally
  • Defining milestones & setting goals
Hear from both ITAM Review & ServiceNow on how to get started with a successful ITAM program.



Webinar 2: Optimizing ITAM for Success – Thursday May 28 at 8am PDT / 11am EDT / 4pm BST

It’s important to show back the value of ITAM to the business as soon as possible – ideally within the first 90 days. There are several areas where this value can be uncovered, including:
  • Uncovering all your software spend
  • Focusing on specific vendors
  • Reviewing contracts
  • Consolidating your licensing position
and many more.
Hear from ITAM Review and ServiceNow as we look at the key areas to achieve a quick time to value for your ITAM practice.



Webinar 3: Elevating ITAM with Workflow – Thursday June 4 at 8am PDT / 11am EDT / 4pm BST

Making ITAM a key, pro-active business function within every organisation is the ideal, and here we look at how the asset lifecycle, and using CMDB to power ITAM data, can achieve this.
The lifecycle stages:
  • Request
  • Purchase
  • Deploy
  • Monitor
  • Service
  • Retire
all present opportunities for ITAM to become a strategic contributor to the business – increasing the profile, budget, and career prospects for those involved.



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Who should attend

  • CIO’s
  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • Service Delivery Managers


Attend the series to learn about:

  • Building a business case
  • Communicating internally
  • Setting goals
  • Showing value back to the business – quickly
  • Areas of strategic focus
  • Managing the asset lifecycle
  • Making ITAM a strategic contributor
  • Increasing your profile
  • Gaining additional budget
  • Working with stakeholders


AJ Witt, ITAM Industry Analyst, The ITAM Review

AJ Witt is ITAM Industry Analyst at The ITAM Review. Previous to joining the ITAM Review team in April 2018, he was Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure technical operations IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement. AJ lives close to the New Forest National Park and enjoys cycling when his son isn’t keeping him busy with music, astronomy, and art projects.

Elizabeth Hetherington, Principal Product Success Manager, IT Asset Management, ServiceNow

An Information Technology professional whose practice spans more than 25 years of operations experience in IT Asset Lifecycle Management & Vendor Management across education, business and healthcare.

Victor M. Paredes-Colonia, Principal Product Success Manager, IT Asset Management, ServiceNow

Highly motivated, solutions-driven, and customer focused. ServiceNow Principal Product Success Manager with years of combined experience in customer success, project management, and risk consulting. Proven ability to lead various projects simultaneously and exceed client needs while developing successful teams & building trusted relations.

Ryan Wood-Taylor, Product Marketing, Software Asset Management, ServiceNow

Ryan has had a specialized career focused on ITAM program implementations & software asset management with Fortune 100 end user clients  looking to optimize hardware and software spend, understand contractual risk and realize IT operational efficiency.

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


Testimonials and reviews

‘This was a great webinar — very informative. I am looking forward to the other 11 modules!’

‘Very well pitched, i.e. middle of the road to be understandable for beginners as well as for people with experience in the field. Looking forward to the next module’

‘I thought this module was well organized and well presented, bringing together some key points about how to get the ITAM ball rolling and to keep it rolling. I look forward to next month’s module’.

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together. I look forward to next month!!’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’