Independent events from The ITAM Review.

Wisdom US 2020: Our US ITAM conference returns

  • 29th & 30th September 2020
  • University of South Florida, University Student Center

The ITAM Review returns with our fourth annual US ITAM conference at the marvellous University of South Florida, St.Petersburg – with a focus on taking ITAM beyond IT.

Tuesday 29 September 2020

About this event

The COVID-19 pandemic means, like everyone else, we’ve had to swiftly change our plans. Our regular US in-person event is now a virtual conference and we’re excited to announce Wisdom Online North America 2020 which will run from 29th September – 1st October 2020. While it will be different, we’re excited about the opportunities it offers to help us spread the ITAM goodness even further than has been possible before.

We’ve widened the conference focus to North America – now there’s no travel involved, everyone can attend Wisdom Online! As well as all the wonderful speakers we already had planned, our aim now is to have speakers and topics from various North America locations, covering topics relevant to different areas.

We know that person-to-person networking is a big part of attending conferences and we’re doing everything we can to keep that going online via our conference platform.

Our in-person training courses will be delivered online too. Dates for the Microsoft & Oracle courses will be available for you to book ASAP.

If you’re already booked to attend the in-person Wisdom US event as a delegate, speaker or sponsor and haven’t heard from us, please get in contact.

ITAM is an ever-growing, and ever changing, discipline. There is always a new challenge around the corner – be that:

  • New technologies like SaaS, IaaS, Containers, Internet of Things and more
  • Vendors with a new – or renewed – focus on software audits
  • Evolving license models, metrics, and rules from various vendors
  • Shifts in internal politics, focus and culture

As an ITAM professional, there are 2 key things to be aware of: you can never know everything and keeping up to date is key. However, keeping current can be difficult for 3 main reasons:

  • Where do you focus?
  • Where do you find the information?
  • Where do you find the time?

And that’s where ITAM Review Wisdom aims to help.

We talk with people all over the globe – software vendors, resellers, tool vendors, C-suite execs, SAM/HAM/ITAM professionals, consultants, analysts and more – as well as conduct our own extensive research, and this enables us to identify the critical areas for ITAM professionals.

Each Wisdom conference is filled with carefully selected speakers whose topics and stories will help you grow and progress in your ITAM career – perhaps you’ll get that one piece of info you need to make a breakthrough, the knowledge to solve that tricky licensing problem, or the right way to engage your stakeholders – whatever it is, we help bring that information to you.

While we can’t give you more time (if only we could!), we CAN ensure that your time spent with us at Wisdom will be as useful as possible. As well as the dozens of sessions, we make sure there’s plenty of opportunities to network with your peers, arrange 1-1 conversations with speakers, sponsors, and ITAM Review analysts via our online platform.


You can view our full events terms & conditions here.

Who should attend

Whether you’re new to the industry or a seasoned pro, there’s something for you at Wisdom 2020.

  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals
  • FinOps/cloud cost analysts

With plenty of dedicated networking opportunities, the chance to get the latest updates from tool and service providers, discussions around audit, IaaS and SaaS cost management, engaging with stakeholders, and more – we’re confident you’ll find value in Wisdom.

Special offers T&Cs

The special offers are available for a limited time only and apply to new bookings only. No refunds or transfers will be given against previous bookings made on this event.





Why you should attend

  • Hear from our expert speakers on topics such as:
    – Managing public cloud (IaaS) like Microsoft Azure or Amazon AWS
    – Managing SaaS such as Office 365 and Salesforce
    – Why Security and ITAM should work together
    – How ITAM should work with finance to address SaaS & IaaS cost risks
    – Hardware Asset Management
    – Should ITAM look after systems patching
    – Internet of Things (IoT) and ITAM
  • Discover how to engage with senior stakeholders to expand your ITAM practice into new areas
  • Hear success stories from your peers to inspire you to deliver on new areas of improvement
  • Get practical advice on tool selection and how to manage new asset types
  • Opportunities to network with and learn from peers in person or via the conference app
  • Enjoy a streamlined conference experience via the app, enabling efficient meetings with sponsors, speakers and your peers

New this year

Success Stories

These new sessions feature stories from real world practitioners, with a focus on practical advice and experience to help you progress your careers. Hear from your peers as they discuss what has worked for them throughout their careers, and how it could help you too.

Women in ITAM

Following on from a successful start in the UK, our aim with this session is to create an interactive discussion around the current situation for women in ITAM, hearing thoughts, questions, and advice from people new to the industry as well as more experienced members too.

New Name

Wisdom is the new name for our conferences and we chose this as we feel it reflects the quality of our expert speakers and the practical advice available to attendees of our worldwide conference events – distilling the essence of those events into a single word.


To discuss sponsorship opportunities for this event, please contact us.


Gold Sponsors


Silver Sponsors (Sold Out)


Bronze Sponsors


Exhibitor Sponsors

Coffee & Cake Sponsors

Lanyard Sponsor

Bag, Pad, Pen & Networking Sponsor

Lunch Sponsor



USF St. Petersburg
200 6th Ave South
St. Petersburg, FL 33701

Phone: 727-873-5188

Car Parking: 

The rate for parking is $5 per day.  Guests will be able to park in floors 2-5 of the parking deck in the only parking garage on campus, which is just opposite the University Student Center. Attendees can purchase their own parking at an automated kiosk in the parking deck, right outside the only set of elevators in the deck.

Things to do in the local area:

Hotel Information

Please find below a link to hotels which are offering a discount to delegates attending the ITAM Conference

*When booking on-line through the link, please be sure to read all fine prints, cancellation/deposit/payment options. Some offers are non-refundable and you cannot change any reservation details.

Please review the details of the booking carefully before confirming.

ITAM Review conference participants are responsible for organising their own accommodation. The hotels found via this link are intended as suggested options only. The ITAM Review accept no responsibility for individual booking reservations made via this link.




Testimonials and reviews

Some previous conference delegate feedback:

‘This was by far the best event I’ve been to and I got so much out of going, more than I ever expected. I would recommend it to everyone in our industry. For me personally both my ITAM roles have been basically me left to my own devices to build ITAM functions from scratch so it was a great confidence boost to hear the experts talk about this and describe pretty much what I had done, sort of validating that I had done things the right way, and it was brilliant to meet a community of people who enjoy talking about ITAM and SAM as much as I do! Thanks again for putting on an amazing event’

‘For the second year in a row, great job on the conference. Content, delivery and networking opportunities were all valuable and I’m looking forward to the 2018 conference!’

‘I found this event inspiring & educational’                                                

‘Excellent conference and venue. Thank you for all the hard work. Great Team!’

‘Excellent, I really enjoyed the presentations’                                                  

‘This event was really well organized and delivered, thank you’                                                                                               

‘This event was fantastic! Very positive, very collaborative and focused on elevating the profession. Kudos to you all!’

‘Great day, great info, on point topics and good show of vendors’                                                

‘Very professional team. Well organized and excellent time & formats for networking. Thank you.’

‘Excellent sessions, got a lot of good take aways.’                                                        

‘As someone fairly new to the ITAM space, I’ve found the content useful. I have plenty to take back to my colleagues & management’ 

‘This is my first attendance. Very refreshing to experience a community of fellow ITAM peers Very valuable to hear, understand, and share experiences with one another.’

‘Great, relevant event’

‘Great conference, will definitely be back’