The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Review: License Dashboard

This independent review of License Dashboard Enterprise Suite from License Dashboard is part of our 2012 SAM Tools Review. See all participants and terms of the review here.

Executive Summary

Elevator Pitch The product the License Auditor built
Strengths Built from the ground up for SAM
Weaknesses None
Primary Market Focus Mid-Market License Management

Commercial Summary

Vendor License Dashboard
Product License Dashboard Enterprise Suite
Version reviewed 2012
Date of version release April 2012
Year founded 2008
Customers “400+”
End points managed “250,000+”
Pricing Indicative pricing: the small business edition starts at 200 seats ($US 4,080 or $20.40 per seat – does not include SAM Workflow Management). 1,000 seats $36.72 (perpetual), 10,000 seats $9.18 (perpetual).
License Options Perpetual and Annual Subscription models, plus fully managed/hosted service options (through partners)

Independent Review

The majority of Software Asset Management (SAM) offerings available on the market today have developed from inventory, auditing or asset register systems. It is clear the ‘License Manager’ solution from License Dashboard has been built from the ground up for the sole purpose of SAM.

As mentioned during our previous review of License Dashboard in February 2012 (See the Microsoft SCCM [ConfigMgr] Plug-Ins Group Test):

“…it is evident that ‘License Manager’ from License Dashboard developed from Claret crunching. It demonstrates all the hallmarks of a great software auditor yet in an automated fashion. It meticulously combs through the evidence as a licensing specialist would and presents an auditors picture of both compliance and usage.”

There are three core components to the License Dashboard offering:

  • ‘License Manager’ – an entitlement centric license management solution that works independently of inventory source.
  • ‘Discovery’ – License Dashboard commonly takes advantage of existing inventory sources from other tools but also offer an Inventory and Discovery tool (with agent-based and agent-less options)
  • ‘SAM Portal’ – Browser based platform for delivery of all aspects of the software lifecycle (software request, catalogue, approval etc.)

SAM Workspaces

The License Manager product is divided into seven workspaces as follows:

  1. Dashboard Summary – a visual summary of installs, compliance, surpluses with drill-down to further analysis
  2. License Inventory – Import License Statements and Vendor purchase history
  3. Contract Inventory – Manage more complex contracts and agreements
  4. License Entitlements – provides an aggregated summary of true entitlement
  5. Data Cleanse – Walks the user through the recognition process
  6. Software Usage – If usage is enabled users can harness the data within License Manager
  7. Reports – various summaries and vendor centric reports for generating compliance summaries or true-up statements

I believe the real strengths and differentiators of this offering are threefold:

1)    The ability to provide a workbench for a number of sources

License Manager can import and aggregate multiple inventory sources. From the other side of the entitlement equation it also provides an automatic import of license statements from software publishers or other purchasing databases.

2)    The transparency of the recognition process

License Manager imports data from a number of sources. It then guides the user through the software recognition process. If necessary, users can lift up the hood and see a deep dive of how data has been processed and see the logic behind the decisions. With transparency comes trust. You can see how things have been interpreted understand the process – important if you want to have real faith in the data.

3)    The intelligence it adds to the license import process

On the basis that if you put junk in you’ll get junk out – License Manager does not just pump the asset database with crooked data; it defines which transactions it will process, those it can’t and the reasons why. Vendor statements are rarely definitive. Anomalies or discrepancies crop up. It walks the user through the process as if an auditor were looking over your shoulder.

The ‘maintenance schedule’ feature offered within License Manager is also very smart. This offers the user a visual display of upcoming renewals and is missing from the offerings of most competitors.


As with other solutions in this review, License Dashboard offers a mixture of products and services depending on the requirements of the customer. Ranging from complete outsource of the SAM function to stand alone product sale with occasional handholding when required. For the purposes of this review we looked at the ‘License Manager’ offering but License Dashboard also offer a workflow engine which aligns to the whole software lifecycle so organizations can explore outsourcing SAM in it’s entirety.

The average estate size of License Dashboard customers suggests a focus on small to medium size customers – but I see no reason why License Dashboard can’t be global enterprise player too.

1 Minute Video Overview

License Dashboard Customers

From The License Dashboard Brochure

License Dashboard Enterprise Suite: Everything your organization needs to develop and maintain effective Software Asset Management.

License Dashboard Enterprise Suite is designed to give organizations everything they need to develop, implement and maintain a mature and cost-effective Software Asset Management (SAM) program. From software discovery to automatic license reconciliation, self-service for software users through to the management of inter-departmental transfers, Enterprise Suite unites the three core License Dashboard technologies to deliver a solution that covers all the bases of successful Software Asset Management:

Enterprise Suite brings together the following key capabilities into a fully integrated solution:

  • Software Discovery – In addition to working with any IT inventory solutions the organization may already have in place (see Audit Connectors), Enterprise Suite includes integrated software and hardware discovery for Windows PCs and Servers.
  • License Import – Automatic import of Microsoft Licensing Statements (MLS) and vendor licensing documents. Wizard-based input of single license records. Full audit trail of license imports and changes.
  • License Reconciliation – Intelligent rules and software recognition ensure the best possible match between installations and entitlements, automatically calculating downgrade rights etc.
  • Software Self-Service – Users across the organization can access an online portal to initiate and track software deployment requests. All requests are intelligently routed to the appropriate line managers to ensure they are all fully authorized.
  • Full SAM Lifecycle Management – All stakeholders across the organization can use a single console to monitor, manage and report on software requests, purchases and transfers.


Click on the thumbnails to enlarge.

Further Information

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.


  1. GJH says:

    I can’t help feeling this reads more like the product brochure than an independent review, particularly having read your newly posted Altiris review which seems a lot more balanced; any review that reports ‘no weaknesses’ sets alarm bells ringing…

  2. itsmreview says:

    Fair comment ‘GJH’. License Dashboard is not without its faults. But overall I thought it was a good solution.

  3. itsmreview says:

    Feedback I have heard from SAM practitioners who have used License Dashboard ‘in the wild’ live on site suggests that some of features are more manual that advertised – but the same could be argued of most tools on the market.

  4. SAM Manager says:

    Did you research the tools Unix capabilities? Not covering your Unix environment is a weakness…

  5. itsmreview says:

    It’s only a weakness if the key vendors in scope are on Unix and you have sufficient quantity not to do it manually.

  6. SAM Manager says:

    I was formerly a software auditor for some of the the largest software companies in the world. It’s important to note that Unix is the most complex environment to manage software assets in. Manual counting in this environment is not going to lead to a more mature SAM program. Per install, the software in Unix (Server based) can be very expensive. Think Oracle, IBM, HP, Dell enterprise based software assets. Some of this stuff can cost as much as $1 Million+ an instance. When you conduct a SAM tool assessment, its important to note how effective this will be for a company’s total software assets. If this is a tool for only Microsoft & Adobe products then it should be called out in your review as a weakness. What poses more risk to a company: 200 copies of a $300 software title, or a forgotten installation of software that costs $500k per instance?

  7. Asset Manager says:

    While you’re correct, Unix isn’t nearly as big of an issue in the big picture. Using your own example, which is easier to keep track of: 200 copies of a $300 software title or software that costs $500k per instance? At $500k+ per instance, you’re not going to be running so many instances that manual counting won’t suffice,

  8. Sam says:

    Any comment on comparison with other SAM Tools like SNOW? I mean SNOW offers similar functionality however SNOW is way to expensive than License Dashboard. Do you any specific reason for such high cost?

  9. […] a leading SAM tool. The accolade comes just days after License Manager was positively reviewed by The ITAM Review for its “ability to provide a workbench for a number of sources, the transparency of the […]

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