Thank you to everyone who took the time to complete the recent Adobe Licensing and Audit Behaviour Survey (now closed).
I asked ITAM Review readers to rate the nature of their relationship with Adobe.
Q. How would you describe the nature of your vendor relationship with Adobe?
- Legacy – left over from historical purchases or technology commitments (38.2%)
- Tactical – Commodity items, easy to switch to other provider (34.2%)
- Emerging – growing in our estate with increased innovation / usage (18.4%)
- Strategic – significant vendor that underpins our business (9.2%)
I find it quite striking how badly Adobe is viewed by Enterprise organizations with 72.4% rating them as either a commodity item or something they are stuck with.
In terms of Adobe Licensing and Audit behaviour it is clear from your feedback that whilst Adobe is attempting to make their licensing programs simpler they do a very poor job of communicating changes. According to some readers they appear to revel in the confusion that their licensing creates for their own commercial gain.
More details to follow over the next few weeks.
- n = 100
- ITAM Review readers were surveyed in February/March 2013
- Countries = 20 (United States 39%, United Kingdom 22%, Australia 6%, Canada 5%, Denmark 4%, Netherlands 4%, Other 20%)
- 76% Classed themselves as ‘End User’ business consumer of Adobe products
- 24% Classed themselves as companies selling licensing or ITAM related products, services or consultancy
- Results for the Vendor relationship data above are based on ‘End User’ profiles only
About Martin Thompson
Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.
He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.
Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).
When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.
Connect with Martin on LinkedIn.