The ITAM Review

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Proactive SAM is the perfect antidote to cloud blackmail

In this podcast I was joined by Eric, Richard and Nico to discuss the software market ahead of our audit defence workshop in Amsterdam on the 12th April. Further info here.

Podcast Guests

Left to Right (Richard, Nico, Eric and Martin)

Left to Right (Richard, Nico, Eric and Martin)

Cloud Blackmail and other Dirty Tricks 

Cloud blackmail

Proactive SAM, the perfect antidote for cloud blackmail and aggressive audit behaviour

  • IBM audit – similar levels of audits but starting to tackle smaller companies, for thorough – looking to squeeze every penny from an audit.
  • Oracle – Audits are still a cash cow, but now audits are also being used to create momentum to sell cloud. Dirty tricks around VMware continue.
  • Oracle sales reps are being compensated 5-7 sales commission multiples for selling cloud. Customers move to cloud just to get rid of the Oracle sales rep.
  • Register article on Oracle and VMware
  • Customers feel blackmailed by audits. Take Office365 or Oracle Cloud to take away the audit pain
  • Take control manage software risk to prevent being blackmailed. Software Asset Management is the answer! What’s worse than being blackmailed to order something you don’t want, is to be blackmailed for something you won’t use
  • Use cloud sales incentives for your advantage (Buy a piece of cloud as part of a larger transaction to take advantage of larger discounts and sales incentives).
  • License assignment rights in the contract in the event of M&A activity
  • Support and maintenance on second hand licensing. Transferring licenses when Oracle is not involved.
  • Vague responses from SAP on license metrics. Put it in your agreement! Send letter to legal counsel of vendor for written confirmation of metrics.
  • Most IBM overages are the results of misconfiguration rather than over usage. Learn what you can fix before the audits visits.

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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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