The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

How to sweat software assets


sweat software assets

How do we make our software assets work hard and generate every last drop of value?

Our 12-box training module last month covered automation and the ITAM request process (82% of you told us you had semi-automated ITAM requests, 18% were still doing things manually).

This month we turn our attention to Entitlement and in particular how to sweat software assets. We will also cover how to prepare for major contract negotiations and how to avoid overload with complex licensing agreements.

Module 6: ENTITLEMENT: How to sweat software assets


  1. What is entitlement? What is an ELP?
  2. Four people at the table for negotiation
  3. The Guitar hero view
  4. The Campaign for Clear Licensing view on licensing clarity
  5. What is audit ready?
  6. Licensing knowledge RACI
  7. Managing vendor license statements
  8. Options for sweating assets
  9. PUR and sweating assets
  10. Contract negotiation 101

REGISTER for Module 6 here

Modules 1 to 5 are available on demand (registration required) here:

Entitlement is usually tackled first as project as you begin to stand up your ITAM practice, we’ve included it in the ‘Take-off’ stage using the diagram below:

Three stages to ITAM implementation

Below you can see Entitlement as part of the entire sequence for the 12 box model:

The 12 box plan

REGISTER for Module 6 here

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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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