The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

The rising importance of user management

In this video Filipa Preston, CEO of Software Optimization Services (SOS), shares why she believes user management is a growing priority for Software Asset Managers.

SOS are based out of Perth in Australia and won the Microsoft SAM Partner of the Year 2016.

Key talking points:

  • Cost control and efficiency via user allocation
  • User profiles as new priority for ITAM
  • Without user management organizations face overcharging and security risks
  • There are cross vendors benefits (e.g. Effort made in tidying up Microsoft will help with SAP)

Philipa will be speaking at day one of our US Conference:

Workshop: Empathy v Bully – why cooperation, neutrality and mutual respect wins the day in SAM

The perceived wisdom in SAM is to make the vendor sweat in every negotiation. However, after 20+ years of successful SAM engagements, Filipa Preston, CEO of Software Optimisation Services, has found that hostility is never as productive as cooperation.

In Filipa’s session you will hear why “being Switzerland” is a win-win for SAM Success. Filipa will talk through the collaborative engagement approach which saw her firm become the first APAC company to win Microsoft’s Global SAM Partner of the Year award.

Come and meet Philipa and attend her expert sessions at the University of South Florida on 19th & 20th September 2016.


About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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