The ITAM Review

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Market Guide – Mobile Device Management

June’s Market Guide looks at tools for Mobile Device Management. This is a market that has settled into maturity following a rapid growth phase as smartphones from Apple & Android barged Blackberry out of the corporate world earlier this decade. The market is dominated by some of the largest technology companies in the world – IBM, Microsoft, VMWare, Google, and Citrix all feature in this guide – indicating the importance of managing mobile devices in the enterprise.

Click here to access the Market Guide

The ITAM Perspective

Why are all these heavyweights so active in this market? As many of the tools in this guide highlight, mobility has changed how we manage all our devices. Windows 10 & recent versions of OSX (now macOS) can be managed using the same tools as your mobile device estate. This approach, known as Unified Endpoint Management (UEM), is quickly gaining acceptance. The next goal for these management tools will be user profile management (termed by VMWare & Citrix, among others, as Workspace Management). The idea here is that your employee, wherever they may be, and whatever device they may be using, receives a universal, consistent, personalised workspace. UEM enables this along with the shift from per device to per user license metrics.

There are still key deliverables from mobile management for ITAM. These include;

License compliance

If you are issuing company devices to your employees & actively managing them, there may be a license requirement. This is particularly the case for organisations licensing Microsoft software on a per-device basis.

Device lifecycle (onboarding/offboarding)

Company-owned & issued devices need to be tracked through their lifecycle. By their very nature, mobile devices move from location to location – with a resulting impact on your Hardware Asset Management practices.

Data Security

Mobile devices inevitably contain data subject to security, privacy, and compliance requirements. These requirements mean that you need a method of discovering where the device is, what data is stored on it, who is using it, and to have a means to wipe the device in the event of theft or loss.

Cost optimisation

With mobile devices often costing more than a standard issue laptop, there is an obligation to pay close attention to cost management. Devices, and the SIMs/mobile contracts associated with them, present a microcosm of your larger IT infrastructure. The hardware may be capital expenditure whereas the SIM card and contract will be operating expenditure, as will much of the software installed on the device. Managing this is complex due to the often-high number of devices and SIM contracts.

Market Guide Inclusion

As always with our market guides we have selected vendors across industry sectors, sizes, and geographies. If you are a vendor with a MDM solution with strong ITAM capabilities, please get in touch and we’ll be happy to update the guide. Likewise, if you’re using a solution that’s not listed, please contact us. We also welcome your reviews of these tools via the ITAM Review Market Place.

Click here to access the Market Guide

About AJ Witt

A former IT Asset Manager, AJ is Industry Analyst for The ITAM Review. He's interested in hearing from end users of ITAM tools and also vendors. He enjoys writing about the SaaS Management market, practical aspects of ITAM operations, and the strategy of major software publishers. You can connect via email ( or LinkedIn. AJ is based in the New Forest where he enjoys cycling, walking, spending time with his family, and keeping chickens

One Comment

  1. I’d really like to know the best market research tips for mobile devices. I’m pleased I found this blog; many thanks!

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