The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Tag: Magic Quadrant


  • Podcast Episode 102: ‘The missing SAM Magic Quadrant’

    In this podcast I speak with Becky Trevino of Snow Software, Cory Wheeler of Zylo and Mathias Knops of USU on the role of magic quadrants in the marketing mix for technology companies, why Gartner might have stopped the SAM magic quadrant (withdrawn in February 2021) and the research...

  • Gartner SAM Tools Magic Quadrant & Critical Capabilities reports

    Gartner this week published their first ever research into the SAM Tools marketplace and the results are a mix of surprises and expectations. It is great for the industry to see some focus from Gartner on the SAM marketplace. Overall this should help SAM professionals and tools vendors...

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