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Using True-Up Data to Build SAM Momentum

This is another article for beginners (See the others in the series here).

We discussed in ‘Our Software Licensing Is a Mess – Where do we Start?’ that we ought to use the 80/20 rule to select a low number of specific software vendors to focus on first. On the basis that by carefully picking some vendors, you make a massive impact to the control, costs and risks of your software estate in a fraction of the time it would take to gain control of the whole estate.

Getting Past the Repeat Vendor Audit Cycle

So lets assume you have begun to assemble the results of your first true up. If you want to go beyond the vicious vendor audit cycle and develop a valuable SAM practice you’ll need to quantify your return on effort.

A licensing reconciliation has three potential outputs:

  1. The software installed
  2. The software purchased
  3. The software being used (This assumes you are using an inventory tool with reliable software usage information).

From this we can develop four measurements as shown in the diagram below:

(A) Compliant

The software installed is used and licensed correctly

This does not necessarily equate to efficiency (since users may have feature overlap with other products, redundancy or cheaper alternatives may be available)

(B) Compliance Risk

Software in use but not licensed.

Under licensed cost exposure – licenses need to be purchased. Risk of fines and disruption of external audit.

(C) Software Waste

Software purchased but not being used. If terms allow – remove software and stockpile licenses. Save money by not renewing maintenance on software that is not being used.

(D) Cost Avoidance

Unlicensed software not being used. If terms allow – remove software. Avoid spending money on new licenses on software that is not being used.

The £$ Benefit £$ of Being Proactive

If we are being proactive about our license reconciliation we only end up paying for B. If we are reactively responding to an external vendor audit then costs will be B+D (since for the most part, vendors don’t care if you are not using the software, nor do they provide a refund for C).

Our goal is to maximize A, eliminate B & D and retain a small surplus or minimize C. The success of your ongoing SAM program might be measured against the metrics in each one of these segments.

What To Do with The Data

The results are in and you have completed your reconciliation. This might result in identifying audit risk, potential savings or simply verification that things are ok.

Resist the urge to run to your IMAC team and start uninstalling software or making version changes.

If your reconciliation identifies something nasty, such as a $100K shortfall, it doesn’t mean you have to act on it right away. Let the information marinate – you have delivered the first tenet of SAM: visibility. We have moved the license compliance position of your vendor from ‘unknown’ to ‘known’.

We need to quantify the results and use them as leverage for change, service improvement and increasing the momentum in your SAM team.

Two things spring to mind here:

  1. Collect all possible SAM metrics for building business cases in the future
  2. Develop a SAM brag file

The SAM Brag File

When applying for a new job you may take a ‘brag file’ along with you to the interview to supplement your CV. It’s the file that has examples of your achievements, written statements from employers and other stuff that helps ‘sell’ yourself.

For your SAM team to grow – you need to develop a similar brag file.

Your brag file might contain sound bites, anecdotes, evidence, ROI, wins, whatever you want to call them. They are statements that make sure that when the concept of SAM is mentioned that savings, efficiency and effectiveness spring to mind. Make sure snippets from your brag file get mentioned in team meetings and company communications.

Senior management teams won’t remember all the intricacies of your licensing decisions – but they will remember the headline figures. Statements such as ‘This piece of work saved $100K’ and ‘that project saved us $50K’ get remembered well beyond the IT department.

The bottom line: By making wins memorable and continually demonstrating returns you can grow your SAM practice.

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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