The ITAM Review

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Vitruvian Partners invests in Snow Software

Stockholm-based Software Asset Management (SAM) provider Snow Software has received an investment from funds managed by Vitruvian Partners.

Vitruvian Partners describes itself as an independent private equity firm that specialises in middle-market buyouts, growth buyouts and growth capital investments in the UK and elsewhere in Northern Europe.

The ITAM Review understands that the founders and key management will continue in their existing roles and retain a substantial equity investment in the business, in partnership with Vitruvian Partners.

Highly Automated Reconciliation

Snow Software has worked to try and create a USP (unique selling point) based around software optimisation solutions that increase their customers’ levels of compliance. The firm says that its products allow for what it calls “highly automated reconciliation” of license entitlements to software installations, software usage monitoring, installations/removals, license upgrades, as well as advanced analytics.

“Vitruvian Partners has a strong track record of helping European technology companies reach their fullest potential and we are thrilled to have them on board,” said CEO and co-founder of Snow, Axel Kling. “ Within a few years, we have gone from being a Nordic provider of inventory solutions to a leading global SAM company and with Vitruvian on the team we will have the necessary skillset and experience to develop our solutions and business even faster going forward.”

Big Claims, Big Savings

Snow is not afraid of making big claims; the firm asserts that its systems can help customers save up to 30% of their annual software expenditure.

The firm explains that its clients use Snow as a decision making tool in order to direct investment in new software towards those applications where ROI will be maximised. Depending on client preferences, Snow’s product suite can be delivered both as a regular software license and as a fully hosted software-as-a-service (“SaaS”) solution.

More Snow Forecast

“As IT infrastructures are becoming increasingly complex, Snow has made advanced SAM functionalities accessible both for mid sized and large corporations without the need for excessive integration work and specialised IT personnel,” said Mike Risman, managing partner at Vitruvian Partners. “The team at Snow has been very successful in leveraging this strategy to build a leading position in the global SAM market, while at the same time achieving impressive financial results. We are delighted to be partnering with the founding team at this stage of the company’s development and look forward to helping Snow make the most of its future opportunities.”


US expansion for Snow Software is being led by former UK country manager Peter Turpin with HQ in Austin, Texas. Recruits to the US team include Marc Farmen (pictured left at Microsoft WPC in Toronto) and Donham Prescott (right) both formerly of FrontRange Solutions.

About Adrian Bridgwater

Adrian Bridgwater is a freelance journalist specialising in cross platform software application development and data analytics as well as all related aspects of software engineering and project management.

One Comment

  1. itsmreview says:

    As one reader spotted, yes, that is Matt Fisher from License Dashboard in the background. The folks at License Dashboard also had a stand at Microsoft WPC in Toronto.

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