The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

75% of SAM Pros agree “SAM Skills Gap Exists”

The ITAM Review held a joint SAM Skills workshop event with the BCS on 14th July (See our original event listing here).

Thanks to everyone that came along, special thanks to Gemma Walker of Livingstone and Greg Hallam of SoftwareOne for hosting excellent workshop sessions and thanks to Rory Canavan of SAM Charter for helping on our panel.

3-Minute Video Overview – SAM Skills Workshop with the BCS

SAM Skills Workshop Review

The ½ day event was held at BCS offices on The Strand with two introductory presentations before delving into two specialist workshops on software licensing and audit defence.

Dave Kelsey, the man recently appointed to develop a roadmap to improve the SAM Essentials and SAM practitioner courses, began with an overview of recent research from the BCS.

Research Highlights:

  • 75% of SAM pros agreed a SAM skills gap exists
  • Raising awareness of SAM to the rest of the IT department and the business as a whole was cited as the biggest challenge
  • See the full presentation below

SAM essentials has been the de-facto standard for SAM education for many ITAM Review readers, especially in Europe, and it’s great to see Dave’s appointment and investment from BCS in this area.

I then provided an overview of how to benchmark your organization for SAM maturity and assess the capabilities of your SAM team using the ITAM Review 12-box Model (Presentation below). To receive an independent benchmarking, capabilities heat map and prioritized action list please give me a shout.

Dave Kelsey, Product Manager for ITAM Courses at BCS.

Dave Kelsey, Product Manager for ITAM Education at BCS.

Gemma and Greg then led two interactive workshops on licensing and audit defence. Feedback on the format has been positive and we hope to repeat similar events with BCS in the future. Gemma and Greg’s slide decks are below.


Slide Decks


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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.


  1. Kris Wonh says:

    My perspective is that there is a definite lack of skills in SAM. Even with most “SAM” practioners it’s about counting licenses… Higher level more experienced SAM (at least in North America) are missing. I really wish we had more folks we could share audit defence scars, tactics for large scale SAM adoption, and specific negotiation tactics with for particular vendors.

  2. David Foxen says:

    I agree Kris. Furthermore, like you said a number of the SAM ‘Experts’ aren’t actually experts. How can you claim to be an expert with 2 years experience? Some of the vendors and MSP’s provide misleading job titles! There is a massive skills shortage in our industry, and we (the SAM Geeks) need to try and promote it’s awesomeness and importance!

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