The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

New York Microsoft Licensing Seminar, October 2015 Review

The ITAM Review team returned to Baruch College in New York on Wednesday 21st October 2015 for our final event in the US this year, and the last event in our Datacenter series – the US Microsoft Licensing Seminar.


The US Microsoft Licensing Seminar was attended by end users, expert speakers, and vendor sponsors Aspera, Flexera Software, Belarc, Miro ConsultingMethod180 and 1E.


IMG_0493With the same format as our Microsoft Licensing Seminar which was held in London on 17th September, the day begun with a presentation from Christof Beaupoil from our Platinum Sponsors Aspera: ‘Nature & Nurture: Achieving Optimized Licensing for Windows Server & SQL in Virtual Environments’.

Duncan Jones of Forrester Research who kindly presented at both the London and New York Microsoft Seminars delivered ‘Rethink Your Microsoft Licensing Strategy’, before a a brief refreshment break.

Delegates then reconvened to be taken through the ‘Trends in Microsoft Licensing & CCL Research Summary’ from Martin Thompson.

Kevin Suckow from SoftwareONE took to the stage before lunch for the final plenary session with his presentation ‘How to optimize your Microsoft Investments without Hurting Yourself’.


A hearty lunch was followed by two interactive workshops; the first being delivered by Duncan Jones, which explored collaborating with partners using Microsoft Technology.











The second interactive workshop allowed delegates to discuss licensing issues around three topics that they identified before the event as specific pain points; Office 365, Migration: Cloud, Licensing Models & SQL Server. During this workshop, delegates discussed the three topics with each other and our subject matter experts.

After a packed day full of Microsoft Licensing, sponsors 1E kindly invited attendees from the event to their 1E After Work networking drinks at a nearby bar. Thanks to 1E for their hospitality!


Key Concerns Raised by Delegates & Takeaways

We found the key concerns and take aways to be similar to what surfaced at the London Microsoft Seminar in September. Click here for more detail.

Thanks to your help, our research has now been sent to Microsoft for review – stay posted for the results!

Thank You

Thank you to our event sponsors, speakers and delegates for being part of the event. We look forward to seeing you all again soon! For details of our next upcoming events click here.


Platinum Sponsor


Gold Sponsors











About Karen McAllen

Karen McAllen is Managing Director for The ITAM Review. Connect with Karen on Twitter or LinkedIn or better still come and meet Karen at our Events!

One Comment

  1. His comes at no surprise. Nice job, Kevin. Hope all is well with you.

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