The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Tools Day Review: Service desk integration and cloud readiness cited as key differentiators

On the 20th November 2015, The ITAM Review hosted our second ITAM Tools Day event which was hosted at Woburn House, Tavistock Square, London.

The Tools Day was attended by end users, expert speakers, and vendor sponsors including:

The Event

Martin Thompson kicked off the event with his presentation – What to look for in a SAM Tool & Key Differentiators.

Shortly after, it was time for Vendor presentations. The Vendors were allocated a 25 minute slot to Showcase their Tools to the delegates and share their experiences in the Market. Vendors also discussed the six suggested criteria that should be considered when selecting a SAM tool; Visibility, Identification, Risk, Efficiency, Agility and CSI :


Thorsten Besse, Flexera

Andy Parker, LANDESK

Andy Parker, LANDESK

Mark Lilywhite, Snow Software

Mark Lilywhite, Snow Software

Following Mark's Presentation we were joined by Stanislav Pavlin from Vodafone Group delivering his presentation; SAM Tools - A Quest for the Silver Bullet.

Following Mark’s Presentation we were joined by Stanislav Pavlin from Vodafone Group delivering his presentation; SAM Tools – A Quest for the Silver Bullet.

John Mariani, iQuate

John Mariani, iQuate


Barry Johnson, Brainware Group


James Johnson, Matrix42


You can view all of the slides from the presentations here.

“It was great to see our sponsors address what we consider are the key requirements of modern ITAM tools. In particular it is clear that empowering the service desk and helping organisations prepare for cloud migrations are key differentiators. Finally, congratulations to Mark Lillywhite of Snow Software for delivering the best presentation of the day, as voted for by delegates.” Martin Thompson, The ITAM Review.

Delegate Feedback

Feedback from a Tools Day delegate:

“The ITAM Review and the events they hold are the perfect way to develop knowledge within the IT Asset Management space. From a great location in central London, complete with lunch catered for, comes events where insight, trends and demonstrations flow, empowering end users to go back to their respective organisations with a fresh outlook on how to tackle common business challenges.

The ability to ask business-as-usual specific questions direct to the manufacturers of software and also engage in networking with like minded peers is priceless, as is getting up to date information, trends and knowledge on all things ITAM / SAM related.

In addition, the ITAM review website is a great resource, often harbouring articles that trigger the IT thought process.

Did I also mention these events are free? With this in mind, anyone within the ITAM / SAM / IT procurement arena could greatly benefit from attending these events.”

Thanks again ITAM Review!”

About Victoria Kealy

Victoria works as our Events Manager. If you'd like to get in contact with Victoria, you can connect via LinkedIn or via email at

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