The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Call for participants: Enterprise SAM Tools Review

Who is the current market leader for SAM tools for large enterprises?

Who is the current market leader for SAM tools for large enterprises?

This is a call for tool manufacturers to participate in our independent assessment of the Enterprise SAM tools market.

We are well overdue a market-wide comparison of SAM tools.

We last did a comprehensive comparison of SAM tools in 2011. See ‘Market Synopsis for Enterprise SAM Tools 2011‘.

In comparison to our recent reviews of specific tools or specific use cases – This review is a broad competitive comparison of market leading Software Asset Management (SAM) tools for large enterprises.

Our goal is an independent review and comparison of the market leaders, identify key competitive differentiators between tools and see where the market is heading.

Enterprise SAM tools review guidelines:

  • There is no charge for participation
  • Results will be published on The ITAM Review

Assessment Criteria

Results will based on key competitive differentiators identified during the study and customers satisfaction scores:

  • Key competitive differentiators will be aligned to the six categories in our SAM Tool Buyers guide.
  • Customer satisfaction scores will be sourced from our sister site: Tools Advisor.

To participate

  • Participating vendors must complete this initial market sizing survey
  • Participating vendors must have at least 5 published end user customer reviews on Tools Advisor.


  • Completion of market sizing survey – End of February 2016
  • 5 Tools Advisor customer reviews published – End of March 2016
  • Completion of briefings / interviews – End of March 2016
  • The winner will be announced at our New York Tools Day on the 5th May 2016
  • Publication on the ITAM Review – May 2016June 2016


The following suppliers have expressed an interest in participating:

  1. 1E
  2. Aspera
  3. Brainware
  4. Concorde
  5. Eracent
  6. Flexera
  7. HPE
  8. Landesk
  9. Matrix42
  10. Snow Software

Invited but not participating

  1. Belarc
  2. Cherwell
  3. iQuate
  4. OpenIT
  5. Scalable

(I’ll update this list as we develop our final shortlist and vendors respond). We welcome others who meet our criteria.

Last updated: Tuesday 15th March 2016.

Thanks in advance to those vendors who participate. I’m looking forward to an interesting review. If you have any questions please shout.

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.


  1. Janet C says:

    Martin, consider adding (deep breath) SCCM to the list. Nope, not an ITAM/SAM centric tool, yet lauded as such by many orgs. Speaking from sad experience.

  2. I don’t agree. SCCM is not a SAM tool.

  3. Andy says:

    Hello Martin , Can you consider BMC Remedy to participate in the SAM tool Review

  4. Andy,

    No BMC remedy is not a SAM tool, and certainly not suitable for large enterprises. This is reflected in their strategic relationships and integrations with the tools that ARE included above.

    Very happy to be shown / discussed otherwise.


  5. Jill says:


    I have to agree with Janet – even though SCCM is NOT a SAM tool by any means, having that statement verified by an independent assessment could assist those of us who are shackled to it as the “tool of choice” by decision makers who are stuck in the mindset of “We have it, we paid for it, someone once told me that this should be able to function as a SAM tool so by golly we are going to use it as such!”

    I hope that next year SCCM will be considered for the study BECAUSE it will fall short as a SAM tool. I have been pleading with my company for a tool to assist in our SAM initiatives and the circle always comes back to “Why not SCCM?” Having an unbiased report demonstrating all of the areas where SCCM falls short would be invaluable.

  6. Jill, good point, well made. I’ll put it on the to do list!

  7. Sue says:

    Hi Martin
    Any update on when this assessment will be available? Just got the June newsletter and didn’t see an update.

  8. Hi Sue, sorry for the delay. The review is so close that I’ve had to issue another questionnaire with competitive differentiators to be able to decide a winner.

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