The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Podcast Episode 41: The SAM market in Australia

Ahead of our Australia Conference this November, I speak with Hugh Darvall, Sales Director at Flexera to discuss the SAM market down under and the progress of some of Flexera’s new acquisitions.


  • Hugh’s background
  • The Flexera team
  • The Australasian market
  • Current hot topics in ITAM
  • Two new Flexera ventures – FlexNet Code Insight & Vulnerability Manager
  • How WannaCry sits within ITAM
  • The competitor landscape down under


About Hugh

Hugh Darvall is the Sales Director for Australia and New Zealand at Flexera.  Hugh has been a part of Flexera for nearly 7 years.  In that time Hugh has been responsible for the Asia Pacific Partner and Alliances, the Asia Pacific Renewals Business and Application Readiness Business, managing a number of Flexera’s major accounts within Australia and most recently promoted to Sales Director for the territory to oversee the direct and partner strategy for sales.

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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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