The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

SAP’s Digital Access Adoption Programme (DAAP) aims to kickstart indirect licensing decisions

Daap, s4 hana adoption trigger?

SAP’s s4 hana adoption forecast to only hit 69% based on current growth rates before the 2025 end of support deadline

SAP’s Digital Access Adoption Programme (DAAP) is an attempt to kickstart conversations about indirect access licensing, according to SAP expert Sebastian Schoofs at Voquz.

In this podcast, Sebastian shares his insights from attending SAP’s annual user group meeting, Sapphire in Orlando earlier this year.

SAP’s DaaP is an offer to encourage customers to make a decision on Digital access, SAP’s answer to indirect access disputes dragged through the courts in 2017. The offer is said expire in May 2020. Until then SAP is said to be flexible on back maintenance for unlicensed indirect access and other software licensing misdemeanors (Assuming you buy their cloud, of course).

This appears to be a great time for a financial assessment, looking at current contracts, future requirements and business processes, to determine if staying on legacy model or exploring digital access. A time to trade in unused licenses and understand utilization of third-party apps. Overall, a licensing strategy for SAP is required.

SAPs current curve for adoption is currently not steep enough to meet the 2025 end of support deadline. Using my rough estimates s4 hana adoption is likely to be only 69%, leaving over 12,000 customers exposed with legacy SAP. According to Sebastian, only 800 customers have taken the digital access route, less than 2% of customers.

Direct link:

You can view all our podcasts on SoundCloud and iTunes, or subscribe through your favourite podcast app!

SAP state of the union webinar [April 2019] 


  • SAP has 41,500 customers according to Computer Weekly supplier profile [Source]
  • SAP has 10,500 s4 hana subscribers according to Statista (Quarterly number of SAP S/4HANA subscribers worldwide, from 2014 to 2019) [Source]
  • At the current growth rate, assuming the same overall customer numbers, adoption would hit 69% prior to the 2025 end of support deadline for legacy SAP software

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

Leave a Comment