The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Podcast episode 92: Top SAM Predictions

Rich Gibbons sits down with experts from SoftwareONE – Kevin Hooton & Shadi Khoshab – who make predictions on what’s next in software management and discuss what you can do now and in the future to increase cost savings.

Back in 2018, Kevin made a set of predictions about where SAM would be in the year 2022 and, given the impact COVID-19 has had across industries, we thought it would be interesting to revisit those predictions at the halfway point that is 2020.

We discussed a range of topics including:

  • The ROI of SAM programs
  • Whether ITAM is viewed as a strategic part of the business
  • How to make cost savings
  • The justification for SAM
  • Optimising cloud costs
  • Gaining visibility into IaaS environments
  • Robotic Process Automation (RPA)

And looked at how well the original predictions have stood the test of time, and COVID-19!


About Rich Gibbons

Rich has been in the world of IT and software licensing since 2003, having been a software sales manager for a VAR, a Microsoft licensing endorsed trainer, and now an ITAM analyst looking at software licensing and cloud.

A Northerner renowned for his shirts, Rich is a big Hip-Hop head, and loves travel, football in general (specifically MUFC), baseball, Marvel, and reading as many books as possible. Finding ways to combine all of these with ITAM & software licensing is always fun!

Connect with Rich on Twitter or LinkedIn.

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