The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Global Reader Survey Results – Audit Defence, FinOps and SaaS in hot demand

Thank you to everyone that participated in the recent Global Reader Survey.

The survey is very useful for us to shape our output for next year. Since 2008 we’ve prided ourselves in listening to our audience, it ensures our content and events are current and relevant.

Below is a long wish list of topics we’d like to cover on The ITAM Review over the next year. If you have expertise to share on any of these topics and want to get on your soap box and tell the world about it then get in touch!

Reader Survey – Hot Topics in Demand

In summary, topics in hot demand with ITAM Review readers:

  1. Management of SaaS
  2. Software audit defence
  3. SAP Licensing
  4. ITAM and Remote/Hybrid working environments
  5. The role of FinOps within SAM/ITAM

In addition, topics I believe are in the ascendancy and will be growing over the next few years:

  • Automating ITAM, Artificial Intelligence
  • ITAM as an enabler for Information Security
  • ITAM as an enabler for sustainable IT
  • Attaining and maintaining ISO/IEC 19770 certification

Reader Demographics and Preferences

(see images below)

  • Over half of ITAM Review readers visit us weekly
  • 60% of readers hold a management positions
  • 86% of ITAM Review of readers come from just six countries (USA, UK, Canada, Netherlands, France, and Germany)
  • 70% of ITAM Review readers are from end user organisations
  • 92% of readers prefer updates via email rather than social media

Reader Survey – Editorial wish list

Software Audit Defence

  • Audit activity tracker – who is doing what out there
  • Audit defence strategy
  • Revenue from software publisher audits
  • Why ITAM is not safe from audits even if you have Cloud or SaaS apps
  • Combat increasing vendor audits

Managing SaaS

  • Managing SaaS
  • Keeping your program relevant with SaaS over-taking on-premises
  • SaaS application management
  • How to select and implement SaaS management services
  • SaaS Licensing Trends

Licensing

  • SAP Licensing
  • Deep dive into complex licensing scenarios – containers, non-persistent VDI
  • Comparison of big publisher licensing and how it is evolved
  • Microsoft SPLA / CSP / Self Hosting Pitfalls
  • Wider coverage of non-core vendors
  • Price increases and product terms updates
  • Engineering software licenses
  • Commercialisation of open source
  • End of Centos (Alternatives, Advice)
  • Open-source licensing
  • Microsoft Dynamics and HoloLens Licensing
  • Tips on negotiating a Microsoft EA
  • Licensing vs Subscription Models – Trends
  • Adobe Licensing
  • Oracle Java
  • Educational License Models
  • Hybrid license models – On premises / cloud

ITAM Best Practice

  • ITAM and remote working / hybrid workforce
  • ITAM Strategy
  • Developing ITAM from the ground upwards
  • The importance of an ITAM team versus one person doing it all
  • Building an ITAM roadmap
  • Aligning to 19770
  • ITAM for the infrastructure / network
  • Data quality
  • Organisational RASCI for ITAM
  • How to break silos
  • Reaching C Level
  • How to get support and visibility

Cloud Management

  • The role of FINOPS within SAM and ITAM
  • Cloud governance principles, best practice
  • Compliance in cloud deployments
  • Cloud consumption best practice and tooling
  • Cloud detection tools
  • Kubernetes management
  • Managing BYOL
  • Impact of IaaS / PaaS on ITAM
  • Transfer of licenses between on-premise and cloud
  • Cloud discovery

Technology Strategy

  • Getting end point discovery to 95% and higher
  • How to track hardware remotely
  • Software discovery, usage, and hardware use
  • Review of existing SAM tools, HW and SW inventory tools
  • ITAM Tooling and Cloud Software
  • ITAM automation
  • Using AI in ITAM
  • SAM Tools and Processes

Technology Reviews

  • Updated tool reviews with impartial assessments of the capabilities
  • In depth use of different SAM tools
  • ITAM/SAM tool reviews, including peer experiences with implementation and support experience.
  • SAM, Asset Discovery and Cloud Management tool tests and reviews

Careers

  • Career Roadmaps for IT Asset Managers
  • Certifications and training
  • Resource shortages in the market

Other

  • Trends – reviews and insights into emerging technologies and trends
  • Stakeholders – ITAM and Configuration Management
  • Stakeholders – ITAM and ITSM, Security and Procurement
  • Contracts. – contract term recommendations
  • Hardware Asset Management
  • IT Asset Disposition

Reader Survey – Preferences and Demographics

  • Over half of ITAM Review readers visit us weekly (1)
  • 60% of readers hold a management positions (2)
  • 86% of ITAM Review of readers come from just six countries (USA, UK, Canada, Netherlands, France, and Germany) (3)
  • 70% of ITAM Review readers are from end user organisations (4)
  • 92% of readers prefer updates via email rather than social media (5)
reader survey

1 – How often readers visit

2 – ITAM Review reader job titles

reader survey results

3 – ITAM Review reader locations

4 – ITAM Review reader industry role

5 – How ITAM Review readers prefer updates from us

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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