Independent events from The ITAM Review.

Wisdom Australia 2019: Our Australian ITAM conference returns

  • 20th & 21st November 2019
  • Bayview Eden, Melbourne



Wednesday 20 November 2019

About this event

The ITAM Review returns with our third annual Australian ITAM conference on 20th-21st November 2019 at the marvellous Bayview Eden, Melbourne – with a focus on taking ITAM beyond IT.

This is the only independent ITAM focused event in Australasia, offering unrivalled end-user-only networking and interaction and helping you to keep current and move forwards.

Taking ITAM beyond IT

As our roles grow in seniority and technology changes, our scope increases. This conference will help equip you to grasp the opportunities to expand the reach of ITAM, offering advice on working with new and more senior stakeholders whilst also adjusting to the challenges of managing new asset types.

As well as our usual, excellent content around the various aspects of ITAM, we want to help prepare you, and your organisations, for the changes on the horizon.

Our expert speakers will be discussing topics including:

• Managing cloud costs in a DevOps era, and the emerging discipline of FinOps
• The latest in IaaS / SaaS management tools
• The growing importance of Hardware Asset Management
• Microsoft licensing in the cloud era
• What’s new in IBM Licensing
• The latest Audit Defence news, trends, and tactics
• Engaging with senior stakeholders
• Building an ITAM team & influencing senior management
• The latest salary trends, hottest skills, and the expertise required for the 2020s

Don’t miss this unique Australian ITAM conference and your chance to increase the visibility, credibility, and value of ITAM to your organisation.

If you’d like to be a speaker at this year’s event, head here.



Full price rate: $699 per person

Consultant/ Partner rate: $1,199 per person

Conference & Training course bundle ticket: $1,199 per person

More than 3 delegates? Contact us to discuss group booking discounts.

Training Courses

Attend one of our 1-day Licensing Training Courses the day prior to the conference (limited places available):

The ITAM Review US & Australia Conference 2017 Video

Who should attend

Whether you’re new to the industry or a seasoned pro, there’s something for you at Wisdom 2019.

  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals
  • FinOps/cloud cost analysts

With plenty of dedicated networking opportunities, the chance to get the latest updates from tool and service providers, discussions around audit, IaaS and SaaS cost management, engaging with stakeholders, and more – we’re confident you’ll find value in Wisdom.



Day 1



08:30 – 09:00 


09:00 – 09:15

Welcome to the ‘Wisdom – Taking ITAM beyond IT’ Conference:
Rich Gibbons, The ITAM Review

09:15 – 10:00

Meet your peers interactive session

10:00 – 10:30

Stories that shook the (ITAM) world in 2018:
Rich Gibbons, The ITAM Review

10:30 – 11:00

Refreshment break






11:00 – 11:15

Normalisation is the new Normal:
Mike Jones & Jason Lu, TMG
Data is the new oil: Safer extraction and clean-ups for ITAM:
Peter Rowe, Crayon
Shadow IT Solved: Detecting and optimising your SaaS:
Jerry Yiu, ServiceNow

Success is measured by data you can rely on:
Keiren Tilbrook & Ryann Shiers, AirTrack

11:20 – 11:35

Dumbing down ITAM through smart reporting: Robert Greenhalgh & Anurag Mittal, TMG Data is the new oil: Safer extraction and clean-ups for ITAM:
Peter Rowe, Crayon
Shadow IT Solved: Detecting and optimising your SaaS:
Jerry Yiu, ServiceNow

There ain’t no such thing as a free licence – How to manage Unlimited Licensing Agreements:
Adrian Mulligan, Enterprise License Solutions

11:40 – 11:55

Beyond installation-based license models:
Melissa Fernando
& Sandy Vouch, TMG
Data is the new oil: Safer extraction and clean-ups for ITAM:
Peter Rowe, Crayon
Shadow IT Solved: Detecting and optimising your SaaS:
Jerry Yiu, ServiceNow

Tracking and reporting the financial benefits of an effective ITAM programme:
Tom Watson, Group 10 Consulting




12:00 – 13:00

My Life as an Adobe Auditor:
Wes Lewis, Look Licensing
Interactive Workshop: How to secure and maintain senior management support for ITAM:
Martin Thompson, The ITAM Review

Licensing in the Cloud:
Caroline Sly & Ross Hutchings, AWS

13:00 – 14:00


14:00 – 15:00

Quest Software Audits:
Kristy Hawkins, Xcite Consulting
Engaging Stakeholders: Miriam Redding, NavigateClear

 Configuration Management, ITAM, & Cloud – making it work:
Wajma Amid, Boral

15:00 – 16:00 Managing Enterprise Software Vendors: Audits and Disputes:
Matthew Southwell, Telstra & Erica Chan, Gilbert + Tobin

What does HCL’s acquisition of IBM Software mean for IBM customers?
Rica Weller, Australian Software Advisers


Pro-active SAM – a case study from NZ:
Toff Fiso, BNZ 

Getting started with SaaS for IT Asset Managers:
AJ Witt, The ITAM Review

16:00 – 16:20

Refreshment Break

16.20 – 16.50

Workshop Recap Roundtable Session 

16.50 – 17.20

Industry Panel Session:
Marla Stotland – Aurecon, Matt Southwell – Telstra, Toff Fiso – BNZ & Alan Benger – NAB

17.20 – 17.30

Day One Wrap-up:
Rich Gibbons, The ITAM Review

17.30 – 19:00

Networking Reception


Day 2



09.00 – 09.30


09.30 – 09.45

Welcome back:
Rich Gibbons, The ITAM Review

09.45 – 10.30

Gaining Executive Support for SAM/ITAM:
Michael Phillips, NAB & CJ Ortega, SSES Global 

10.30 – 11.00

What you need to know for fair contracting for As a Service:
Jennifer Jarrard, IACCM

11.00 – 11.20

Refreshment Break

11.20 – 12:00

2019 Salary and Skills Survey – The Results:
Martin Thompson, The ITAM Review




12:00 – 13:00

Women in ITAM:
CJ Ortega, SSES Global
IaaS: Reserved Instances, Costs, and FinOps:
Rich Gibbons, The ITAM Review
How to get Real Value from Third Party Support:
Marla Stotland & Tracie Kershaw, Aurecon Group

13:00 – 14:00


14.00 – 15.00

A SAM Journey: Successes and pitfalls of covering 80k device and 20+ vendors in 8 months:
Alan Benger, NAB
From ITAM to IT Governance:
AJ Witt, The ITAM Review

Microsoft Licensing 2019 round-up:
Rich Gibbons, The ITAM Review

15.00 – 15.45

Workshop Recap Roundtable Session

15:45 – 15:55

Closing Remarks and Prize Giving:
Rich Gibbons, The ITAM Review

16:00 – 17:00

ITAM Review User Group (Optional)


Why you should attend

  • Hear from our expert speakers on topics such as:
    – Managing public cloud (IaaS) like Microsoft Azure or Amazon AWS
    – Managing SaaS such as Office 365 and Salesforce
    – Why Security and ITAM should work together
    – How ITAM should work with finance to address SaaS & IaaS cost risks
    – Hardware Asset Management
    – Should ITAM look after systems patching
    – Internet of Things (IoT) and ITAM
  • Discover how to engage with senior stakeholders to expand your ITAM practice into new areas
  • Hear success stories from your peers to inspire you to deliver on new areas of improvement
  • Get practical advice on tool selection and how to manage new asset types
  • Opportunities to network with and learn from peers in person or via the conference app
  • Enjoy a streamlined conference experience via the app, enabling efficient meetings with sponsors, speakers and your peers

New this year

Success Stories

These new sessions feature stories from real world practitioners, with a focus on practical advice and experience to help you progress your careers. Hear from your peers as they discuss what has worked for them throughout their careers, and how it could help you too.

Women in ITAM

Following on from a successful start in the UK, our aim with this session is to create an interactive discussion around the current situation for women in ITAM, hearing thoughts, questions, and advice from people new to the industry as well as more experienced members too.

New Name

Wisdom is the new name for our conferences and we chose this as we feel it reflects the quality of our expert speakers and the practical advice available to attendees of our worldwide conference events – distilling the essence of those events into a single word.


To discuss sponsorship opportunities for this event, please contact us.

Silver Sponsors (Sold out)




Bronze Sponsors





Exhibitor Sponsors



Coffee & Cake Sponsors



6 Queens Road,

Getting to this hotel couldn’t be easier. It’s 35 minutes from Melbourne Tullamarine Airport (MEL) by taxi or car and a mere 10 minutes by tram or cab from Flinders Street station, which is the gateway to the office blocks, restaurants and bars of the CBD. If you’re driving, the hotel’s secure underground car parking is available for just 15 AUD a day.

Hotel Information

Bayview Eden Melbourne

We have secured a preferential rate with the Bayview Eden Hotel for $175.00 per night. The rate includes breakfast and has flexibility on the cancellation terms. Please click here to book directly with the hotel. Please note – there are limited rooms available for a limited time only.

Mantra St Kilda Hotel

A discounted rate has also been secured at the The Mantra St Kilda Hotel, which is a 15 minute walk from the conference venue. Please click here to book directly with the hotel, using the discount code “MantraHotels”. You will receive a 10% discount on the best available rate at the time of booking.

Mecure Melbourne Albert Park

The Mecure Melbourne Albert Park is a 20minute walk from the Bayview Eden Hotel. Please contact the hotel reservation department directly to arrange the booking and check the best available rates.

Things to do in Melbourne

There is such a variety to do and see in Melbourne, below is a small selection of interesting landmarks, guided tours and restaurants.

Interesting Landmarks


The Queen Victoria Market is a major landmark and tourist destination in Melbourne as it is the largest open-air market in the Southern Hemisphere. The Market is open every day of the week except Mondays and Wednesdays. However, during the summer months it is open on a Wednesday night, where there is a night market which offers dining, bars, live entertainment and a variety of other stalls. The market sells a variety ofdelicatessen food and alsoa large non-food related market, selling a diverse range of clothing, shoes, jewellery and handmade arts and crafts.

Royal Botanic Gardens Victoria are botanic gardens based across two sites in Melbourne and Cranbourne. The garden was created in 1846 and is over 89 acres that slope to the river with trees, garden beds, lakes and lawns. It displays almost 50,000 individual plants representing 8,500 different species. These are displayed in 30 living plant collections.

The Melbourne Star is a giant Ferris wheel in the Waterfront City precinct in the Docklands area of Melbourne. Described by its operators as “the Southern Hemisphere’s only giant observation wheel”,it is 120 m (394 ft) tall and has seven spokes, reflecting the seven-pointed star of the Australian flag. A ride (one complete rotation) takes 30 minutes and, according to the Star’s website, provides uninterrupted 360-degree views of up to 40 kilometres.

Guided Tours


Highlights of Melbourne River Cruise
Enjoy a cruise down the Yarra River taking in the sites of Melbourne, including beautiful buildings, skyscrapers, bars and parks. The highlights include Westgate Bridge, a 19thCentury sailing ship, the Royal Botanical Gardens, Victorian Arts Centre and Government House. You can relax on the sundeck whilst listening to the on-board commentary and learn about Melbourne’s fascinating history. The cruise is a round trip and departs from departure fromBerth No 2, Southgate Arts and Leisure Precinct Landing, Lower Promenade, located at the rear of Langham Hotel, Southgate. Food and drink are not available to buy, small quantities of food and drink can be taken onboard.

Free cancellation is available up to 24hrs before the activity start. Printed or mobile vouchers are accepted, and instant confirmation is received once booked.

Duration:       2hrs – departing at 11am, 12:10pm or 1:30pm
Price:               £25.00p/person

Melbourne Hop-on Hop-off Sightseeing Bus Tour
Explore all of Melbourne’s most famous landmarks, including Federation Square, the Eureka Skydeck, Fitzroy Gardens, Chinatown, St. Kilda Marina, and much more. From the open-top deck you’ll have stunning panoramic views of this modern city, you can benefit from unlimited usage of the bus within a 24hr period. The tour included an audio commentary.

Free cancellation is available up to 24hrs before the activity start. Printed or mobile vouchers are accepted, and instant confirmation is received once booked.

Duration:       24hrs, between 09:30am – 5:30pm
Price:               £25.00p/person

Melbourne Lane Ways Tour
Discover the local culture of Melbourne by exploring the unique laneways with a local guide. Discover secret galleries, hidden shops and laneway cafes off the beaten track and the architecture and street art with a local knowledgeable guide.

Free cancellation is available up to 24hrs before the activity start. Printed or mobile vouchers are accepted, and instant confirmation is received once booked.

Duration:       2.5hrs, starting at 10am
Price:               £40.00p/person



Straight Outta Saigon
Asian Fusion
££ – £££

Da Guido Melbourne la Pasta
££ – £££

££ – £££


Testimonials and reviews

Some previous conference delegate feedback:

‘This was by far the best event I’ve been to and I got so much out of going, more than I ever expected. I would recommend it to everyone in our industry. For me personally both my ITAM roles have been basically me left to my own devices to build ITAM functions from scratch so it was a great confidence boost to hear the experts talk about this and describe pretty much what I had done, sort of validating that I had done things the right way, and it was brilliant to meet a community of people who enjoy talking about ITAM and SAM as much as I do! Thanks again for putting on an amazing event’

‘Loved it, already looking forward to next year’

‘Great to have you guys Down Under’

‘I really enjoyed this event. The speakers were knowledgeable and the content was great’

‘Good to hear that others we felt were a long way progressed are not as mature as expected’

‘Useful conference, good networking’

‘Thank you for bringing this event to Sydney’

‘Great content, very topical. Appreciate the flexibility to accommodate questions from the floor in the Q&A session’

‘The panel was really useful’

‘Let’s do this every year in Sydney and promote ITAM in Australia big time’

‘Great job, thank you for coming to Oz’

‘Come back next year!’

‘Love the work The ITAM Review does’

‘Awesome event as per last year’

‘Fantastic event for first time’

‘Insightful and relevant topics. A worth while event’