The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Podcast Episode 40: Jumping in the Deep End of a New SAM Role

In this Podcast, I am joined by Charlotte Craven, IT Contract and Licenses Manager at Cambridge Assessment. Charlotte recently reviewed my book (coming soon) and gave some feedback not only on the book but her journey in Licensing, so I was keen to get her onto a Podcast to dig into this.

Podcast Topics

  • Getting into IT and making the leap into a SAM role
  • Tips for beginners
  • Charming procurement and sourcing data
  • Top 10 spend and getting started
  • Reporting lines
  • The complexity of the role and educating end users
  • The preferred asset list / catalogue
  • Self doubt versus reality when starting in SAM


Image credit




About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

Leave a Comment