The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Gartner European SAM Briefings – “A License to Cost Money? – Get Software Costs Under Control!”

Gartner European SAM Briefings WHAT

Gartner Local SAM Briefings in Helsinki, Stockholm, London and Lisbon.

“A License to Cost Money? – Get Software Costs Under Control!”


What your organization would like to pay for software is not necessarily what it will cost you. Even the best software contract can become a bad deal when you are audited and found to be out of compliance. This event is for End Users Only.


  • Negotiating A Software License Agreement? – You Wont Save Money Unless You Comply With It! Many organizations focus on negotiating a good deal but if you don’t buy enough license rights to cover what your organization uses then you’re leaving more money on the table for the software supplier to collect at any time. Trying to negotiate a good software license agreement without software asset management is like trying to cook without a cooker. Sooner or later you’re going to get burned!
  • Are Your Software Licenses Being Audited? – Audit the Vendors Audit Process! Gartner clients continue to report increasingly frequent licence audits, resulting in undefended, unbudgeted and unmanaged costs. This is often due to control being ceded to auditors. Role play examples of internal and client/auditor interaction show different approaches with different outcomes. CIOs and IT managers who gain control of audits can improve vendor relationships and contain cost.




About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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