The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Excellence Awards 2021: Meet the panel

With submissions closing today, we want to introduce you to our judging panel – the people behind the scenes responsible for scoring and carefully selecting winners of the ITAM Review Excellence Awards 2021.

This year, members of the ITAM Forum will serve as the Excellence Awards’ judging panel.

As a global not-for-profit trade body for the advancement of the ITAM profession, the ITAM Forum is committed to raising awareness for ITAM, promoting the business benefits it brings, and introducing ISO certification to the industry.

This year’s judging panel consists of:

Martin Thompson, Owner & Founder, The ITAM Review 

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. 

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry.

On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book “Practical ITAM – The essential guide for IT Asset Managers”, a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to ski, hike, motorbike, and spend time with his young family.

Connect with Martin on LinkedIn.


Elise Cocks, Manager of License and IT Asset Management, Freddie Mac

Elise has been practicing SAM and ITAM for 11 years at Freddie Mac in the Washington DC area. Elise grew a SAM program and team from scratch and constantly looks for ways to mature their ITAM program. Outside of work, Elise is an avid gardener and enjoys riding horses.

Connect with Elise on LinkedIn.

Kylie Fowler, Principal Consultant, ITAM Intelligence

Kylie is an experienced Software Asset Manager and Software Category Manager with a track record of enabling companies to optimise their IT estate through the creation of best practice and compliant SAM frameworks. She is adept at leading vendor negotiations to drive outcomes that maximise IT investment and develops highly responsive SAM strategies that deliver reduced costs through efficient licence management and support future direction requirements.

Originally from Darwin, in Australia, Kylie moved to the UK for 6 months with a plan to earn some ££s and travel around Europe but is still living in London 23 years later! She currently operates as an independent ITAM consultant and coach (and has done since 2009), supporting organisations including Balfour Beatty, Directline Insurance and Thames Water to leverage the benefits of IT asset management and achieve critical business objectives.

Kylie is passionate about ITAM and her garden, and is currently enjoying the first flush of strawberries every morning with her breakfast. Sometimes life is about simple pleasures!

Connect with Kylie on LinkedIn.

Sinisa Lukacev, Managing Partner, GeminiSix

Sinisa has over 20 years of IT experience, covering various positions and technologies from system engineer and project manager to general manager and co-founder.

He holds over 10 years of management experience, managing GeminiSix with over 20 SAM professionals, leading infrastructure services team with over 35 engineers. He is responsible for delivering SAM and IT services, sales, presales and business development, budgeting and monitoring operational costs, team investments and training.

Sinisa’s hobbies include traveling, reading, tennis, basketball, gym, and snowboarding.

Connect with Sinisa on LinkedIn.


Salomé Hugo, Head of Software Asset Management, FirstRand

Salomé graduated Cum Laude in Finance and Business Management. She started her career in the accounting and IT financial management arenas. Cost optimisation soon became her passion, and recognising the need in her own organisation, she spearheaded and created the Software Asset Management discipline in the South African based First National Bank (part of the larger FirstRand Group). Salomé more than 18 years’ experience in ITAM, SAM and finance optimisation.

Connect with Salomé on LinkedIn.

Award Categories

  • ITAM Professional of the Year
  • ITAM Implementation, Team or Project of the Year
  • ITAM Technology or Service Innovation of the Year
  • ITAM Partner of the Year
  • Specialist or Consultant of the Year
  • The Rising Star Award
  • Lifetime Achievement Award

There’s still time to vote – help us showcase ITAM industry excellence and inspire others by submitting an entry for our ITAM Review Excellence Awards. Deadline for submissions is today – 30th June 2021

The results

Winners will be announced at the Wisdom EMEA Conference on the 28th and 29th September 2021 at The Kia Oval in London and also streamed online. Register here.

About Victoria Kealy

Victoria works as our Events Manager. If you'd like to get in contact with Victoria, you can connect via LinkedIn or via email at

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